Amazon listing descriptions only accept a small set of HTML tags in the product description field (not A+ Content, which uses its own editor). This guide gives you the exact cheat sheet to convert plain text into clean, Amazon-safe HTML by hand — no special software needed.

Tags Amazon Actually Supports

What You Want	HTML Tag
New paragraph	<p>text</p>
Line break	<br>
Bold text	<b>text</b>
Bullet list	<ul><li>item</li></ul>

Not supported (will be stripped or shown as plain text): <script>, <style>, <img>, <table>, <h1>–<h6>, <a>, inline CSS, and custom classes.

Conversion Cheat Sheet

Plain Text Pattern	Converts To
Blank line between paragraphs	Wrap each paragraph in <p>…</p>
Line starting with ‘- ’ or ‘* ’	Becomes an <li> inside <ul></ul>
Text wrapped in **double asterisks**	Becomes <b>text</b>
Single line break inside a paragraph	Becomes <br>

Before & After Example

Plain text you’d type:

**Premium Stainless Steel Water Bottle – 32oz**
Stay hydrated all day with double-wall vacuum insulation.

- Keeps drinks cold for 24 hours, hot for 12
- Leak-proof lid with locking mechanism
- BPA-free and rust-resistant

Backed by our lifetime warranty.

Amazon-ready HTML you’d paste into the description field:

<p><b>Premium Stainless Steel Water Bottle – 32oz</b><br>
Stay hydrated all day with double-wall vacuum insulation.</p>
<ul>
<li>Keeps drinks cold for 24 hours, hot for 12</li>
<li>Leak-proof lid with locking mechanism</li>
<li>BPA-free and rust-resistant</li>
</ul>
<p>Backed by our lifetime warranty.</p>

Tips

• Always preview your listing after saving — Amazon sometimes strips tags differently across categories.
• Keep formatting minimal: bold your key benefit line and use one bullet list. Overly nested HTML often gets rejected.
• If you have A+ Content available, use the visual A+ editor instead — it doesn’t use this raw HTML field at all.

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Don’t want to format it yourself? Send us your raw product description and we’ll convert and optimize it for you.